I saw this quote "Knowledge is power, community is strength and positive attitude is everything." from Lance Armstrong.
Immediately I thought how apropos for world building! Next I wondered why I'm on a Lance kick, but since there are worse habits to have, I didn't spend a lot of time analyzing it.
Applying that quote to world building for a paranormal romance novel felt as natural as breathing. When you're creating a world with new rules, uniquely talented characters, or fresh twists on