And I'm not referring to Indiana Jones...
There was a time when 'going indie' was akin to announcing you were 'going nude' at work.
The vast majority of the population looked at you with a worried, even pitying expression. No one wanted to get too close for fear your insanity was contagious. My how times have changed.
These days it seems readers hope for - even expect - an author to announce an indie release and the worried faces are only on those associated with the big traditional