If writing the book were all that mattered, most paranormal romance authors would find sheer joy in the process. Or at least a small measure of peace. One can hope anyway...
But writing as a career, to make a living, means letting people know a paranormal romance novel, or any other book, is available and worth the reader's investment of time and money.
I'm often the person, either in an online class, interview, or writer's conference reminding others that we all have unique talents and
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